Modern Quality’s Greatest
Enemy
Once upon a time there was a
young prince born in 1971. A gangly
child, army brat who hung out on university campuses, until his early twenties
when he suddenly became known worldwide.
He was swift of foot, indeed so fast that he rapidly developed the
reputation of being the microsecond man… flash.
Nobody faster. He was the darling
in all the land and everyone wanted to know him.
As the years and decades
passed the prince went from young shiny and handsome to something larger. With an appetite ravenous he bulged and
bulged; what started as a flash and media darling slowly (or rapidly depending
on your time frame) started to bog down and seemed to choke on his own gargantuan
mass, until one day people looked around and realized the young svelte flash
had transformed into one ginormous frog.
This parable is of course my
story of the transformation of email from the miracle of modern magic to the
bane of human existence. A few years ago,
Martin Bryant wrote that by 2001, there were around 31 billion emails were sent
daily, and by a decade later that number grew to staggering 294 billion. Some days I have the terrible feeling that
everyone on planet has decided to include me as a CC and I receive all 294,
ever day, seven days a week.
To Qualitologists this has
become a major problem. For all intents
and purposes, communication has ceased to function. Every step of get on top of this mountain of
electrons fails. Keeping separate email
addresses for work and pleasure fails in a matter of days. Using an index system buries critical
messages. Trying to sort out what needs
to be addressed now becomes near impossible and makes things infinitely worse
because the pressure to push out a response cause all sorts of errors, not
limited to tragic spelling or unchecked grammar or misconstrued text. Spam pollutes and phishing savages. There is no relief.
I am starting to think that
Quality professionals need to get a grip on all the misdirected emails, the
lost messages, and the generated confusion.
Start with the premise that even if the sender believes that the message
of value, the risk of a non-value outcome or a jeopardous outcome is too
high.
Over the last 2 working days
I have received 201 emails. Twenty-six
were relevant and material, and 24 more were valid but unnecessary copies sent
to me, just because. Sixty-two were spam
or phishing files sent directly to my spam file, unfortunately along with 1
file that I was actually supposed to receive.
Twenty-three were social media related to LinkedIn or Twitter. The remainder were emails that were not spam
but were clearly in the promotion or updates category of which I really was not
too interested, except for 2 that should have been in my primary index. And annoyingly there was one of my usual
misdirected homonymous misdirects, an email sent to me but really intended for
someone else.
Taken at its best this
represented a defect rate of 4 per 201 (Sigma value 3.6). On the other hand if we take into
consideration the unwanted and dangerous stuff the error rate is more like 100
(Sigma 1.6). The point is that neither
value is one of which a Quality program would be proud. And this was only two random days,
My point is that I know that
my email experience is all too typical, but is fraught with error and confusion
to a level that no one interested in Quality should tolerate. Email has become time consuming, error prone,
loaded with opportunity for miscommunication or lost communication. What started with so much promise has become
a choke point, a quality failure and a true pain in the butt.
Business and society will
tolerate this for only so long, and then technology will thankfully move
on. As far as I am concerned, enough has
clearly and definitely become enough.
Time for a new plan.
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