I have had the opportunity
to work with the International Organization for Standardization now for 20
years. I have seen some very significant
and positive contributions, and I have seen some contributions that have proved
to be invisible. And with regret I have
seen some that would have been much better if they had been invisible or better
yet, never created at all. Like anything
else, every individual ISO product has a certain level of hit-or-miss. Each product carries its own level of risk
(and beyond).
The positive about ISO, is
the message that “all voices are equal” as the name ISO implies. It means that folks from large countries and
small countries, rich and poor can hammer out a set of principles to which
everyone can concede, if not necessarily agree (consensus) which can be developed
into a standard. That being said, it should surprise no one
that, with regret, that is more myth than reality. I sometimes wonder if Orwell was thinking about
ISO when he wrote “all animals are equal, but some animals are more equal than
others”.
One of the extreme
annoyances that used to bother me hugely was when one or more of the “more
equal” countries would drive their influence and impact on document content,
knowing full well that the resultant product would never see the light of day
in their own country. This seemed to me
to be a certain power imbalance and injustice.
But I have since come to realize that in the international arena,
countries get what they want and work for, and that imbalance and injustice are
consequences that lesser countries can accept or tolerate, or not. It is truly up to them. There is a reality that if there is profit to
be made by sitting at the table, and exerting influence, then one is foolish to
ignore the opportunity.
On a similar theme, there is
an illusion that countries that provide documents to ISO as seeds for future
standards gain in stature. It is in
fact false ego. The reality is fraught
more with risk than with benefit. A
group of local thinkers can collaborate and develop a guiding principle that
will work very well in their own region or country. They know their setting, they know local
practices, and they can provide guidance that is (as they say) strongly fit for
purpose.
But when that document gets
put in the hands of a broader community, it can get changed, not necessarily
for the better. Indeed sometimes nonsense can get introduced. And so when the final document is generated,
the originators can find themselves with a dilemma; stick with what works, or
adopt the broader document, even with the nonsense incorporated.
So it has taken me 20 years
to learn a lesson. Some ISO documents are
gold (ISO9001 comes to mind) while others may be of a lesser grade. Adopting a document may be a giant step
forward, or it may prove to be more illusion and politic. It would be great if you could predict the
outcome before you join the writing team.
It is indeed all about Risk
About 10 years ago the
phrase “unknown unknowns” became part of common parlance. Decision making will always be impacted by
the influence of factors that we didn’t know that we didn’t know. That is not a new concept; it is simply a
reiteration of Frank Knight’s near hundred year (1921) concept of uncertainty which included two classes - one measureable
uncertainty, which he called Risk, and the other which was the
immeasurable. Risk is the impact of measurable
uncertainty on outcome or objectives. If
only that was sufficient. The rest is
more about rolling dice with an indeterminate and random number of sides where
an outcome can be a mystery or surprise, either good or bad.
You can deal with Risk with Knightian
foresight, by considering the potential rate of occurrence or degree of
severity of outcome. Nassim Nicholas Taleb
refers to inherently unpredictable
outcomes from unknown uncertainty as Black Swans. In hindsight, some of them may have been
predictable, and might have been avoidable (“black swan robust society”).
Two choices: live with “doodoo
happens” or develop an active strategy of observation and preventive action s
than may tease out a little more measurable Risk from the sea of uncertain uncertainty.